Wednesday, October 30, 2019

From “Content Person” to Content Designer: Helping Teams Make Data-Driven Decisions

Melinda Belcher and Robin Wellington define themselves as content experience designers. A shared vocabulary includes content strategy, which includes content design, which includes UX writing.

Content design is based on research and empathy.

What happens when content isn't included in the design process? Understand what different teams care about. Make sure other teams are set up for success with content.

If you can create a style guide and socialize it, that's helpful. It helps to start relationships. Helpful also when working with designers.OTOH, it helps to understand the systems that designers work in. We invited ourselves to design review meetings.

Make the case for clarity of content as a great way to not get sued, when legal starts getting in the way.


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