Wendy Richardson, of MasterCard, tells us that teams get things done, and we're a critical part of our organization's team. We want a competitive spirit, but in our organization, we wont to focus that competitive spirit on how to make our organizations better.
Knowing your customer is an ever-changing race. How do we understand our target audience when they are moving targets? As people interact with us, we are able to gather information, information about what they are doing and what they need and target information to them. Customers don't always use content the way they thought they would.
We also want to understand if the content we're delivering maximizes its value. Talking with customers helps in this.
We want to communicate and know the value of our team. When we talk to executives, we tailor the messages to what's important to them.
Our brand as communicators and our brand as a team is important. We all as individuals have a brand within our organizations. What is that brand, and is it the right one to get us to greater goals?
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