Jonathan Foster of Microsoft says that we need different talents in tech. And it's not the obvious thing, but it's critical to the way we work. To bring more people from the arts and humanities into tech.
People experience emotional connections to objects. Tech is creating objects that enable human-like experiences.
Microsoft Voice principles are warm & relaxed, crisp & clear, ready to lend a hand. Empathetic starting point. Voice principles are foundational to work in designing personality.
Core responsibility is to make the right choices so we don't let things loose that cause harm.
Interestingly, they reject the Turing test. Don't want to ever let users misunderstand that Cortana is human.
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